The crossing
Giovanni Pietro Miari is born in Crespino, Veneto, the origin of the lineage that comes to Brazil.
Miari family
Our Story
Vertente’s story is not decorative chronology. It is proof that coffee belonged to the Miari family before it became a brand, a lot or a commercial sample.
Explore our coffeeThree foundations
Before the brand, there was migration, work and a small coffee farm.
Giovanni Pietro Miari left Veneto for Brazil at the end of the nineteenth century. Américo Miari, son of that crossing, supported his family through work and began planting coffee in 1944 on the family farm in Três Pontas. In 1979, Vertente was chosen for its water, at the source of the Urucuia River; in 2002, coffee returned to the family in the irrigated Cerrado.
Miari family
“Coffee is a marriage. You have to remain faithful to it in good times and bad times too.”
— José Américo Miari
Timeline
From the crossing to the irrigated Cerrado
The first coffee foundation
Américo Miari plants coffee in Três Pontas and marks the beginning of the family’s coffee-growing tradition.
Land chosen for water
Fazenda Vertente is purchased in Cabeceiras de Goiás, at the source of the Urucuia River. The land had a short cattle transition before coffee returned to the family.
The second foundation
The first center pivot and the Topázio and Catuaí varieties begin coffee in the irrigated Cerrado.
Agropecuária Vertente S/A
Formalization consolidates the operation and prepares the farm for a new stage.
The brand
The coffee production gains its own identity to speak with qualified buyers.
Américo and Maria Carlota
Family, work and future vision
Américo was a baker, carpenter and coffee grower. Maria Carlota, remembered as a strong woman, carried the family strength that crosses generations.
Cerrado
Water as the origin of the decision
Fazenda Vertente was chosen for its water availability and agricultural land, an essential base for coffee in the Cerrado.
What remains
Threads carried across generations
Continuity
Today’s production comes from a long family story, not from a passing opportunity.
Faith and nature
The relationship with the land is also an ethic of daily care.
Vertical integration
The vision of controlling the production chain appears early in the family and now supports traceability and consistency.
Next step
From story to coffee
Explore the varieties, process and sensory profile that give this trajectory its current form.
Explore our coffee