Américo and Maria Carlota
The beginning of the coffee-growing tradition in Três Pontas, in 1944. Work, faith and future vision as the family base.
Who leads Vertente
The Miari Family
Behind every coffee lot there is a name, a family name and a purpose. Four generations of the Miari family keep the same bond with land, water and coffee, now also as a brand.
Read our storyThree foundations
A brand with a name, family name and purpose.
Vertente is led by a family that sees coffee as the continuity of a way of life: the connection between agriculture, spirituality and nature. Real people care for each step, from seed to the sample that reaches the buyer.
Miari family
“Land, water and coffee are long-term care. We plant thinking about those who come next.”
— Lúcio Miari, president
Timeline
From the crossing to the irrigated Cerrado
José Américo and Irene
The choice of Fazenda Vertente in 1979, for its water, at the source of the Urucuia River.
Lúcio · president
The consolidation of the operation in the irrigated Cerrado and long-term care for the land.
Eduardo · specialty coffee
The expansion beyond the farm gate: Vertente coffee speaking with roasters and qualified buyers.
1st and 2nd generations
The origin that supports everything
Américo Miari planted the first coffee in 1944; José Américo chose Vertente for its water in 1979. These roots give meaning to today’s coffee.
3rd and 4th generations
Continuity with renewal
Lúcio leads the Cerrado operation; Eduardo takes specialty coffee to the market. The same bond with the land, now also as a brand.
What remains
Threads carried across generations
Tradition
Four generations linked by the same taste for land and coffee.
Faith
Spirituality as part of the way the crop and people are cared for.
Long-term vision
Decisions made for the next generations, not only for the next harvest.
Care for the land
Responsible management of the Cerrado and water, at the origin of a river.
Next step
Taste the coffee of a family that has cared for land across four generations.
Request a sample and evaluate the result of work that crosses generations.
Request a sample